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1.	Back to the Future : Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Confere[...] Krey, Nina, editor.; Rossi, Patricia, ditor. Cham, Switzerland : Springer Nature , 2017. HF5415.13 \| View e-resource \| Available Online \| Detailed record - Similar records
2.	Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WM[...] World Marketing Congress (2018 : Porto, Portugal); Rossi, Patricia, editor.; Krey, N[...] Cham, Switzerland : Springer, [2019] HF5415.34 \| View e-resource \| Available Online \| Detailed record - Similar records
3.	Marketing Transformation: Marketing Practice in an Ever Changing World : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketi[...] Rossi, Patricia. editor.; Krey, Nina. editor. Cham : Springer International Publishing : Imprint: Springer, 2018. View e-resource \| Available Online \| Detailed record - Similar records
4.	Marketing at the Confluence between Entertainment and Analytics : Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Cong[...] Rossi, Patricia. [Place of publication not identified] : Springer Science and Business Media : Springer, 2017. HF4999.2-6182 \| View e-resource \| Available Online \| Detailed record - Similar records

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